DriveCentric introduces a new Customer Data Platform to centralize dealership data, aiming to enhance customer relationship management and operational visibility across retail networks.
DriveCentric announced a new Customer Data Platform to unify customer data across dealership rooftops, which strengthens its product offering.
DriveCentric has unveiled a new Customer Data Platform (CDP) designed to aggregate customer information across multiple dealership rooftops. This strategic product expansion aims to provide automotive retailers with a unified view of customer relationships to improve operational efficiency and sales performance.
The platform is designed to unify customer information across various dealership systems and rooftops to provide a comprehensive view of the customer relationship.